Strategic Marketing Manager - Lead success through strategy, market-intel and innovative thought
Full Time - Christchurch
- Lead customer-centric thinking through data-driven insights and innovative strategies
- Challenge the status quo and contribute to sustainable organisation-wide success
- Join this innovative leader in delivering social, community and economic connectivity.
About the company
“Connecting our Community with Unlimited Opportunity” is Enable’s purpose. This is being realised today with the people of Christchurch now enjoying unprecedented access to global markets, services and customers; connecting with each other and the world in new and exciting ways; benefiting from advancing online community services and making the most of digital learning opportunities – all of which have been highlighted in 2020 with the constraints we have faced as a result of the covid-19 pandemic.
Enable and its services are playing a vital role in Christchurch’s social and economic growth as we move beyond Covid-19 and into the future; enabling the Internet of Things, Smart City and Artificial Intelligence. To ensure Enable can fulfil its purpose and objectives; benefitting all areas of our community – social and economic - we need a talented, experienced and courageous marketing professional to join the team as the Strategic Marketing
Manager. Is this you?
About the opportunity
Reporting to the new role of Chief Commercial Officer and working collaboratively across the business, the Strategic Marketing Manager is responsible for the development and execution of Enable’s marketing strategy based on best-in-class market intelligence; driving customer centric initiatives, community good outcomes and the achievement of financial objectives. In doing this, the Strategic Marketing Manager will:
- Gather global and local market intelligence and lead data analysis; developing deep insight to support new and existing strategies and initiatives that drive Enable’s community, social and financial objectives;
- Create and champion the Enable story through advertising, brand development and the customer experience to maximise the uptake of new services, provide an optimal product mix, retain connected customers and leverage Enable’s sustainability and community positions;
- Work closely with leaders across the business and particularly in the Commercial Team on product development and pricing approaches to ensure alignment with customer requirements and Enable’s objectives;
- Lead the Customer Experience Manager in a way that empowers and enhances customer-centricity alongside the values of Enable.
This vital role needs a Marketing Professional who can reach the right audience with the right content and be able to measure and report on the results. Market intelligence and data analytics are the key. Sound like you?
About you
To be successful in this role, you will have a strong and broad marketing foundation to your career ideally in the telecommunications, electricity or broader ICT industries. A data driven thinker and decision maker; your strengths are in market intelligence and analytics which drive deep insights to support or validate strategies. Proven experience in enhancing customer-centricity within an organisation; you will have a sound understanding of customer engagement and product/service development and be able to demonstrate your track record from both a strategy and execution perspective.
A strong communicator with a collaborative approach, you enjoy working alongside your colleagues, providing support and drawing on the ideas and insights of others to formulate strategies and plans. Are you an energetic and passionate professional, looking to step up into this leading, Christchurch-based innovator? We want to hear from you!
How to apply
To discover more about Enable, visit www.enable.net.nz
For a confidential discussion about the role; contact Leanne Crozier on 021 245 2224 or by email to leanne@deciphergroup.co.nz
Applications close: Monday 1st February 2021
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